Every now and then we get weird at Louder Than Eleven, often it's just to say "we did this". It's not every day you get to make a Planet Earth style documentary, just for the hell of it.
Approach

We have learned over the years that it's better to poke fun at yourself every now and then. Louder Than Eleven director and producer Jon Glassberg decided to get creative in the Washington mountains and art ensued.

Implementation

Combining a David Attenborough style voice over and some compelling climbing action, Louder Than Eleven created a satirical piece of viral comedy that climbers could all identify with. For La Sportiva, this was a great way to show a wide audience that they support the strange habits of their athletes.

For
To Bolt or Not to Be
La Sportiva
To-Bolt-Thumb
To Bolt or Not to Be
In the United States, sport climbing is a big deal. Most people HATE slab climbing but La Sportiva athlete Paige Claassen was determined to test herself on America's first 5.14.
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To Bolt or Not to Be
In the United States, sport climbing is a big deal. Most people HATE slab climbing but La Sportiva athlete Paige Claassen was determined to test herself on America's first 5.14.
View More
To Bolt or Not to Be
In the United States, sport climbing is a big deal. Most people HATE slab climbing but La Sportiva athlete Paige Claassen was determined to test herself on America's first 5.14.
View More
Albarracìn Bouldering
La Sportiva
Albar-thumb
Albarracìn Bouldering
American rock climbers getting weird in Spain? Yeah, real weird, like disappearing into trees weird.
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Albarracìn Bouldering
American rock climbers getting weird in Spain? Yeah, real weird, like disappearing into trees weird.
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Albarracìn Bouldering
American rock climbers getting weird in Spain? Yeah, real weird, like disappearing into trees weird.
View More